On the 24th April 2013, an illustration contest was announced on pixiv to commemorate the PSP game getting adapted into an anime. To enter, participants must draw a character/characters from the first game. Winners will be picked by the Dangan Ronpa staff and the overall winner will be awarded autographs from Seiji Kishi, Makoto Uezu, Kazuaki Morita and Rui Komatsuzaki, along with official merchandise and all winners will have their work printed in to the pixiv x Danganronpa The Animation Illustration Collection (temporary title) art book. The contest ended on the 21st May at midnight.
A number of posters with the characters were also displayed over the country  and a large van advertising the anime release was also seen. An exhibition was also held on August 6 until 18 August at Akihabara UDX entitled "Danganronpa Kiboumine Academy ‘Become a Student’ Exhibition". The exhibition features merchandise from both games, including a preview of a nendroid of Makoto Naegi and life size stands from the school trials.
The anime is set to be released on DVD & Blu-Ray with the first part being released on August 28. Both the Blu-Ray and DVD come in special edition versions which include a short story based around Makoto Naegi, trading cards, a CD of the opening theme and a 16 page booklet of the character designs.